Coffee is the kind of traveller…

....who blends in and becomes native wherever it goes. Everywhere in the world people have their own way with coffee. When you take a sip of coffee, you're taking a sip of local culture.

Sunday 29/05/2022
29/04 Nhâm Ngọ

I’ve been researching and working in the growing specialty coffee industry in Vietnam since 2012.

My mission is to change the way the world sees Vietnamese coffee.

I work with growers, green coffee processors, roasters, cafe owners, and baristas in Dalat and Saigon as a teacher, consultant, and enthusiast.

I always want to talk about specialty coffee in Vietnam.


Specialty Coffee in Vietnam

In January 2013 I returned to Ho Chi Minh City, Vietnam after six years’ absence, and what I found when I returned was a completely different country. I had come back on a mission to find high quality arabica in the mountains of Dalat, but I ended up finding so much more.

I worked the bar, roasted coffee, trained baristas, trained roasters, judged competitions, and helped people open cafes. I supported anyone I could find who was dedicated to raising the bar for coffee in the country. I quickly became part of a small and young community of producers, processors, green coffee buyers, roasters, nerds, and cafe entrepreneurs who are trying to make Vietnamese coffee something legit and worthy of attention. 

Why Vietnam?

Well, my mom is Vietnamese and that’s what brought me there in the first place, but what keeps me engaged in the country are the people that I meet and work with, and its potential for producing great coffee – and a fascinating cafe culture that is growing quickly.

In August 2015 I moved to Portland, Oregon to take a dream job with Modbar. I remained a champion of Vietnamese coffee, and made periodic trips to check in and contribute to the community.

In December 2018 I returned to Saigon with my partner Kel, this time to start our own business.




[NEW SPRING PROMOTION: -10% for every purchase from 2 coffee bags] . Let’s fully charge up for our beautiful Spring with many new plans! For your convenient and happy coffee time at work, La Viet is very glad to offer the discount of 10% for every purchase from 2 coffee bags. We looking for your […]

Learn more


CÀ PHÊ GÓI VUI HỘI SIÊU SALES . 11/11 – Ngày hội mua sắm lớn nhất năm hứa hẹn mang đến nhiều ưu đãi hấp dẫn dành tặng những người Bạn yêu Cà phê! Kéo dài 05 ngày, từ 11.11 đến 15.11. . Là Việt thân giảm 15% khi Bạn đặt mua 02 sản phẩm […]

Learn more


TRI ÂN KHÁCH HÀNG ĐÃ ỦNG HỘ LÀ VIỆT XUYÊN SUỐT MÙA DỊCH, .VÀ LUÔN DÀNH THỜI GIAN PHA CÀ PHÊ VUI VẺ TẠI NHÀ, . Là Việt thân giảm 20% tất cả sản phẩm Cà phê Bột và Cà phê Hạt tại toàn bộ các cửa hàng, Website và Fanpage từ nay đến tận […]

Learn more